Lynette Jones

Image Expert, Lynette Jones knows the importance of a first impression, which is why she feels so strongly about enhancing your professional image and brand. As CEO of When Style Matters, Lynette focuses on the "ABCs” of a Great Image: Appearance, Behavior and Communication. She teaches motivated women how to use effective leadership skills, including image and style strategies designed to create a powerful image and brand that results in undeniable confidence and boundless success.

Lynette is a public speaker and trainer with 20+ years of successful executive leadership and business experience and expertise. In 2020, she founded Lipstick & Leadership, an Executive Leadership Program for accomplished women who are influencers in their industries, communities, and beyond. Lynette speaks from a place of love and knowledge, inspiring and engaging her audiences wherever she goes. Her keen understanding of the deep connection between your personal image and your professional success, goes to the heart of her work. Lynette trains women to trust their instincts and to lead confidently with style, compassion, and integrity.

From her home-base in Colorado Springs, Lynette is actively engaged in leading change to empower women and girls around the globe. She currently serves in a number of capacities including: Chair of the 2023 International Women’s Day Celebration, KPWE Scholars Program at UCCS Advisory Board Member, Zonta Club of the Pikes Peak Area Programs Chair, and Rocky Mountain Women’s Film Core Team Member.

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